whale clients

How to successfully hunt a whale (of a client) in the desert

Ever wondered how casinos bring in the big spenders?

"All of us want the high-net-worth 'whale' -- this guy does it for a living," said Dolly Lenz when she introduced senior vice president of customer development for MGM Resorts International, Lawrence Altschul, at Luxury Connect. He matches his clients with assorted resorts based on their needs and desires, bringing big spenders into some of Las Vegas' most prestigious (and biggest) casinos, and according to Altschul, his job isĀ all about the details....