Human satisfaction: Can a bot fake it enough to get there?

If consumers know (or don't know) that they're talking to a bot, how does that shape behavior?
  • Bots are pretending to be human. If the consumer experience improves, who needs to know?
  • The future may hold a team of bot support personalities packaged into a single software product.
  • Sidebar: CRMLS cutting checks to brokers for portal listings. Light the way.

Excitement about new technology in real estate is usually followed by long delays in practical application. Logistical, territorial and legal hurdles often stand in the way. Bots seem to be overcoming those barriers with ease.