The problem with real estate chatbots: Consumer value

Why would a homebuyer or seller use a bot?
  • Bots are seen as a valuable tool for agents, but what value do they provide consumers?
  • For consumers, the incremental value from bots compared to property portals and real estate agents is negligible.

Bots are being positioned as a valuable tool for real estate agents. But bots face a problem of value asymmetry: What’s good for a real estate agent is not necessarily good for the consumer.