Does the real estate industry take its homeownership love affair for granted?

Why agents, brokers and other inside players must change the narrative with passion
  • We, as real estate practitioners, likely do not openly focus enough on the importance of homeownership.
  • Failing to address the underlying opportunities homeownership provides may be a reason why sales success evades many real estate professionals.

We often do not miss the vital and ingrained aspects of our lives until they are gone. When it comes to the real estate industry, our Kryptonite assumption has to do with homeownership, and the American Dream.