“This is Dan. He just valued our flat,” began the Instagram caption that blogger Lorna Hayward posted last week alongside this photo.

“Poor Dan. Poor poor Dan. Gonna just pour meself a pint of wine,” she concluded.

What on earth happened?

Anyone with kids probably recognizes themselves in Hayward — and anyone who has a real estate license understands exactly how Dan Stevenson felt when he was faced with two adoring child fans: Like it was just another day at the office.

Stevenson is a real estate agent for Purplebricks, a U.K. hybrid real estate brokerage that recently announced plans to expand to the U.S. And Hayward is a mother of two who is attempting to sell the family flat (or “apartment,” for those of us across the pond).

It’s unclear whether Stevenson understood Hayward’s warning “that arriving in my only available slot of the day at 5pm was risky,” as she wrote in the post caption. (Follow-up reporting has revealed that Stevenson is single and has young cousins, though no children of his own.)

“Nevertheless he rocked up,” wrote Hayward. And her daughters were smitten, asking the agent for hand-holds, cuddles, Peppa Pig television time, his dairy preferences and whether he was there for a slumber party. Among other things.

After she posted the image to Instagram, it was uploaded to a Facebook group for The Motherload, a U.K.-based parenting advice and community forum.

And you can guess what happened next: The post went viral on social media, with thousands of “likes” and hundreds of shares on Facebook from that jumping-off point. Now, it’s a bona-fide news story.

Stevenson’s good nature (and ability to pose for an Instagram pic) paid off, showing agents the world over that real estate is a people business, and going with the flow may be more appreciated than you know.

Here’s one of the follow-up posts from Hayward’s Instagram account.

And so, we all got a lil’ sidetracked. But this just happened. 😳#purplebricks #cheersDan

A post shared by L O R N A ⚡️H A Y W A R D (@mrshhayward) on

Anyone have a buyer moving across the Atlantic?

Email Amber Taufen

Like me on Facebook! | Follow me on Twitter!

Show Comments Hide Comments


Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Thank you for subscribing to Morning Headlines.
Back to top
Only 3 days left to register for Inman Connect Las Vegas before prices go up! Don't miss the premier event for real estate pros.Register Now ×
Limited Time Offer: Get 1 year of Inman Select for $199SUBSCRIBE×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription