Placester, a real estate tech provider, raises another $50 million

Software provider is building 'unified operating system' for real estate
  • Placester provides websites, lead management and marketing tools to real estate professionals. The attention it's drawn from investors highlights how technology that helps agents grow their business remains an attractive sphere for venture capital.

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Marking venture capital's latest big bet on real estate tech, software provider Placester has clinched another $50 million in a Series D funding round, bringing the company's total funding to $100 million. While the industry watches disrupter companies like Opendoor put money in the bank, the latest deal from Placester shows that investors continue to see great potential in technology that depends on the real estate agent at the center, testifying to a belief in their enduring value to consumers. “As software plays an increasing role in the world around us, verticalized software solutions tuned to specific customer needs will increasingly drive competitive advantage; there is a large and growing opportunity ahead," said Chetan Puttagunta, general partner of New Enterprise Associates (NEA), which led the funding round, in a statement. Past Placester investors have included Romulus Capital and Techstars. When asked if any investors besides NEA participated in the f...