Placester, real estate website provider, set to power property search for 375 more news sites

Placester has acquired HomeFinder, the provider of a real estate search platform and open house app
  • There's a good chance consumers who search properties on news sites will be using a platform powered by Placester.
  • That's thanks to Placester's acquisition of HomeFinder, which also owns a popular open house app.
  • The expansion of Placester's media network and its acquisition of HomeFinder mark the company's latest land grab in online real estate.

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A horde of news websites, including those operated by The Los Angeles Times, Chicago Tribune, Arizona Republic and the Miami Herald, are set to adopt a listing search platform powered by Placester -- a cash-rich startup that also provides websites to tens of thousands of real estate agents. The vast expansion of the Placester's media network -- which had already included the Hearst Corporation and newspapers covering all of Texas's major metro areas -- is a result of Placester's acquisition of HomeFinder, a real estate search tool and app provider. Placester to take over HomeFinder media contracts Placester will take over HomeFinder's multi-year contracts with Gannett Company, McClatchy Company and Tribune Publishing Company to power the real estate sections of 375 news sites owned by the three media giants. Placester's acquisition of HomeFinder also brings HomeFinder's open house app, Open Home Pro, under Placester's roof. Placester will make OpenHomePro, a sign-i...