Have suggestions for products that you’d like to see reviewed by our real estate technology expert? Email Craig Rowe.

Online advertising company Adwerx has updated its Sphere product.

The newly released and patent-pending Quick Adder makes it easy for agents to expand their online advertising “Sphere” by sending a contact’s email to a unique Quick Adder account address.

Sphere is Adwerx’s tool that lets real estate agents target sphere-of-influence contacts via online display ads.

Using retargeting technology and an uploaded database, an agent’s network of contacts will see the agent’s messages on an array of popular websites, such as Facebook, USAToday.com, ESPN.com., and also a host of apps and mobile-optimized websites.

With Quick Adder, Sphere users need only type the person’s email address in the body of the email and also include their Quick Adder account email address on the send line. The person is then added to their network and will shortly start seeing the agent’s digital ads.

QuickAdder emails can be added to any address field, making it an ideal entry into a BCC field when following up with someone you just met.

Sphere is intended to help an agent remain in front of the people who will most likely refer them business. It also helps agents remind friends and colleagues that they are still helping people buy and sell homes.

The industry-wide stories of friends who “forgot that you’re still selling homes” are probably too many to count.

Having that person soon start to see an online ad campaign for your services could be a tremendous advantage to landing them as a client.

Along with that, other highlights of QuickAdder include:

  • Helping agents remain proactive on their marketing
  • Quickly expanding an agent’s online sphere
  • Building more inbound website traffic
  • Adding open-house collected email addresses

Retargeting technology is used by countless B2C industries to remain in front of their audiences as they peruse the depths of the net. It’s a smart, proven way to anchor a digital marketing campaign.

Adwerx helps agents create and manage ads for real estate agents, mortgage officers and insurance professionals.

Have a technology product you would like to discuss? Email Craig Rowe

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