• Contactually's new team management product allows for routing leads to specific agents while team leaders monitor activity.

Have suggestions for products that you’d like to see reviewed by our real estate technology expert? Email Craig Rowe.

Contactually, a popular CRM and lead cultivation suite, has launched a new team management feature. The software historically was designed for single-agent and brokerage use.

Teams are growing in popularity across the industry, and that drove the company’s decision to pour resources in that direction.

“Contactually has responded to market demand and the increasing trend of teams in real estate by expanding its functionalities, to enable the entire spectrum of real estate professionals to focus on building authentic relationships within their spheres in just minutes a day,” Contactually co-founder and CEO Zvi Band said in a statement.

Investing in a technology platform is a smart way for real estate agents to support collaboration and jointly manage transactions. Contactually’s new team management product allows for routing leads to specific agents while team leaders monitor activity and rate performance.

A standout feature is its content sharing and approval workflow. Teams can use this to ensure their branding remains consistent across all forms of outreach.

Each agent’s active lead pipeline can be viewed by brokers and team leads. There’s also a “gamification” module that ranks team members on a color-coded sliding scale, and the platform supports task sharing and assignment.

This update is most ideal for those who already use Contactually, as its interface themes and overall user experience will make it easy for teams to coalesce under the new offerings.

Contactually appears to be busy innovating. In November, the company also launched a Slack and Facebook Messenger bot that allows users to follow up with leads (and be presented with the most pertinent contact) and write emails from within Slack or Messenger.

Have a technology product you would like to discuss? Email Craig Rowe

Show Comments Hide Comments


Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Thank you for subscribing to Morning Headlines.
Back to top
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription