How to build your Facebook page as a real estate newbie

  • You'll miss out on a number of benefits by relying solely on a Facebook personal profile.
  • Use Facebook Live to establish yourself as a local authority, and connect your posts to lead capture forms.

Faster. Better. Together.
Inman Connect San Francisco, Jul 16-20, 2018

Are you just starting out in real estate and looking for the best ways to let prospective clients know that you’re in the business? Thanks to Facebook and other social media platforms, not only is it easier than ever to connect with your sphere of influence (SOI), but it is also just as easy to get your brand in front of other buyers and sellers in your local real estate market. Real Estate Facebook Page benefits Before we get started, let’s discuss why, as a new real estate agent, you shouldn’t rely solely on your Facebook personal profile to market your brand and get you new business. If you do only use a personal profile, you are missing out on a number of benefits of a Facebook page. Let’s take a quick look at a few of these. Facebook pages are indexed by search engines (personal profiles are not) and show up in search results. Prospective buyers and sellers can see your Facebook page even if they are not logged in to Facebook. Facebook pages offer analytic da...