Coldwell Banker retires Previews International, introduces new luxury brand

Global Luxury program goes beyond a new name and logo
  • Coldwell Banker is retiring Previews International and introducing the Coldwell Banker Global Luxury brand for its top agents.
  • As part of the rebranding, the company is rolling out a new training program and certification.

Coldwell Banker luxury agents sell $130 million a day globally in 49 countries, and in 2016 sold over 25,000 $1 million-plus properties in the U.S. As such, the time has come to retire its 85-year-old Previews International for a more internationally friendly brand, Coldwell Banker Global Luxury.