Ivan Estrada is known for his monthly YouTube videos, The Real Estate Minute, which he has been creating for four years and rack up thousands of views. Spread over three one-minute segments, these are newsy or magazine-like pieces in which he talks about haunted homes, showing a robot making dinner in a kitchen and everything between.

Here he shares the mistake he made before finding his sweet spot with the video series and how to leverage YouTube to the max.

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