When 'love' letters to the seller make (or break) a real estate deal

Buyer letters to sellers are becoming popular in low inventory property markets, but beware of their pitfalls
  • Buyer letters can melt sellers' hearts but they can equally backfire or put clients at risk of prejudice.

Kathleen Wilkin’s homeseller accepted the lowest of three offers. In a letter, the buyer who captured her client’s attention wrote of the need to move into a better school district to provide assistance for a special needs child.