Planitar's iGuide now offers virtual reality tours

  • Virtual reality remains a fringe benefit to homesellers, but technology companies are driving consumer adoption.
  • IGuide allows users to create room measurements, print drawings and interact with digital blueprints.

It’s not easy to enter Matterport’s world, but Ontario-based Planitar did so with gusto, giving the industry a lot to consider when clients ask about how to differentiate their listing.