Want a listing to pop out on realtor.com? Add a 3-D tour from Matterport. Realtor.com has expanded Matterport tour integration to its desktop website after announcing similar integration for its iOS app in late March.

  • Realtor.com continues to prioritize and embrace 3-D home tours.

Want a realtor.com listing to pop out?

Add a 3-D tour from Matterport.

Realtor.com has expanded Matterport tour integration to its desktop website after announcing a similar integration for its iOS app in late March.

Listings with the tours are marked with a “3D View” badge in the property search results, a label that makes them stand out from other properties and may catch the attention of scrollers.

The same badge is overlaid onto the featured image that appears on a listing’s property page.

Clicking the icon loads a Matterport tour on realtor.com, offering prospective buyers the opportunity to navigate a photo-realistic 3-D representation of the property.

Realtor.com will work on similar integrations with 3-D tours from other providers such as Realvision, Planitar, immoviewer and InsideMaps in the months ahead.

‘3D View’ badge appears in lower right-hand corner of featured image on realtor.com listing pages with Matterport tours.

As realtor.com embraces 3-D home tours, Zillow is betting on video in the near term — though the two are surely thinking about how to capitalize on both types of media in the future.

Zillow rewards listings that feature videos with prominent placement in listing search results and a distinguished appearance.

Email Teke Wiggin.

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