Real estate agents can stitch videos into Matterport 3-D home tours

Update to Matterport's "tags" allows professionals to tell richer stories about homes
  • Video embeds could allow agents to 'sell' the home and highlight features as they would in person.

Some real estate agents are concerned that 3-D home tours can reduce the number of opportunities for agents to “sell” buyers on a home. That’s because the immersive experiences may diminish a home’s foot traffic by allowing more prospective buyers to rule out the property online. But what if the listing agent could bring their sales skills to bear inside the tours, such as by adding videos that highlight the quality of a home’s kitchen, furniture or amenities?