Zillow Group listing policy change is shaking up the industry

  • A bevy of MLSs have made direct listing feed deals with Zillow Group since the firm decided to eliminate manual listing entry.
  • But brokers that belong to MLSs that have held out still have ways to market their listings on Zillow Group sites.
  • Many agents want their MLSs to provide direct feeds to Zillow Group, but critics accuse the firm of using strong-arm tactics.

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Christian Harris thought Zillow Group and his multiple listing service had put his brokerage in a tough spot last week. Zillow Group planned to prohibit agents from manually posting listings on May 1, a new policy it announced in late February. And because Harris’s MLS was not sending listings to Zillow Group, he thought his brokerage, Seattle-based Sea-Town Real Estate, might lose the ability to market properties on Zillow Group sites — a scary scenario for many agents and brokers.