Is Zillow killing the goose that lays the golden eggs?

  • The industry is up in arms about Zillow displacing agents and brokerages, but the data doesn't support it.
  • Instant Offers is about giving consumers choice, expanding the existing lead marketplace and providing a new source of revenue with seller leads.

The industry is up in arms about Zillow displacing agents and brokerages, but the data and strategy doesn’t support it.