You don’t need a crystal ball to predict the future. Simply join Sean Z Becker, owner and principal broker of Sean Z Becker Real Estate, as he takes the stage during Inman’s Indie Broker Summit on Monday, Aug. 7, to teach our audience how to recognize when it is time to shift business before it’s too late.

Register Now

Becker, a passionate Portlander, began his career working with developers to market and transform Portland’s Waterfront District into a thriving community by using his principal strategy, which focuses on the “power of interaction, not the transaction.” We caught up with Becker to talk about building client bases, industry trends and more.

What do you see as the biggest benefit to being an independent broker?

I think the biggest benefit is that we get to build our own brand and identity. By not being a franchise, we are able to have an authenticity and a culture that both our brokers and our clients buy into and support. The fact that we are independent allows us to offer a very personalized, non-cookie cutter service to our brokers and to our clientele.

What are your best tips and tricks for building your client base?

I have four essential traits that I believe make a great broker:

  • Be believable
  • Be an expert
  • Be prepared
  • Be consistent

It’s really about focusing on the interaction not the transaction. Transactions come and go, but if you can really build upon the day to day interactions and develop meaningful relationships in your community, you will have staying power.

What do you see as the most important trends (good or bad) that independent brokers should be keeping an eye on in the coming year?

There is a lot of technology that is now allowing independent brokers access to a global audience. These new technologies are giving independent brokers a larger reach than ever before, allowing for brand awareness that can compete with the franchises, and — in some cases — out-position them. The fact that there is an Indie Broker Summit tells you that independent brokers are raising their brand awareness and are achieving a critical mass within the industry.

Email Samantha Bullock

Show Comments Hide Comments
Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Thank you for subscribing to Morning Headlines.
Back to top
Only 3 days left to register for Inman Connect Las Vegas before prices go up! Don't miss the premier event for real estate pros.Register Now ×
Limited Time Offer: Get 1 year of Inman Select for $199SUBSCRIBE×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription