ERA Express Sell designed to help agents win more listings

Guaranteed-sale program helped agents sign more seller clients in test markets, ERA says
  • "ERA Express Sell" appears designed to capitalize on growing demand for iBuyers but will primarily serve as marketing tool.

“ERA Express Sell” appears designed to capitalize on growing demand for iBuyers — a moniker for high-tech investors that make quick offers on homes and can close in days. ERA revealed the program to Inman shortly after Redfin introduced its own iBuyer, Redfin Now. But like the ERA Seller Security Plan, ERA Express Sell will serve primarily as a marketing tool for ERA agents, not a new revenue engine for the franchisor.