Has this ever happened to you? It’s a weeknight, and you’re sitting on the couch browsing through Amazon.com or your favorite online department store looking at clothes or the latest gizmo. During lunch the next day, you’re scrolling through Facebook, Instagram or your favorite online publication, and you see an advertisement for the exact same item you were looking at the night before.
- Retargeting, or remarketing, is how businesses follow you around the internet with advertisements.
- Using Facebook pixel, you can ensure that distracted prospects don't forget about you.