Google and Facebook are among the leading marketing channels in real estate, perhaps rivaled only by listing portals in popularity. Here are three pointers for agents that Google and Facebook representatives and a real estate marketing expert shared on stage last week at Inman Connect San Francisco.
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When Seth Price talks, people listen — and it’s not just because he’s on a stage with a microphone in his hand.
He had the full attention of the room during a session at Inman Connect San Francisco while spreading his marketing gospel, leaving attendees hungry for pie and and ready to watch a Bruce Lee movie. What does this have to do with courting customers? According to Price, almost everything.
SAN FRANCISCO — In May, we released “Is social media worth the time investment?” a special report about the social media habits of agents. Facebook was the most-used social media platform by a landslide, with 72.72 percent of agents saying Facebook was the “most important” platform they used.
Many agents get so caught up in the online lead craze that they often overlook what some experts say is the most effective use of digital marketing: using the technology to tap existing contacts for business.
An experienced agent knows the impact of referrals and the importance of following through after the sale with an appropriate closing gift. In fact, it’s too important to put on autopilot. The right closing gift will fulfill two purposes: to show your appreciation to clients and celebrate their success — and also to keep your name top-of-mind whenever the topic of real estate arises.