How Nextdoor's new real estate agent ads work

The ad product was a natural monetization strategy for Nextdoor

Nextdoor, a private social network covering more than 150,000 neighborhoods in the U.S., has announced a real estate section and new ad product for real estate agents. The company is officially launching the offering, which Nextdoor has been testing for some time, in 10 markets to start: the greater Atlanta area, Austin, San Francisco Bay Area, Dallas-Fort Worth, Houston, Los Angeles, Phoenix, Portland, Sacramento, and San Diego.