What to do when agents don't fit your brokerage model

  • If everyone agrees that the market needs different models, brokerages can be more collaborative about passing on agents who don't suit their formula.

The premier event for luxury agents and brokers
Luxury Connect | Oct. 16-18 | Beverly Hills

SAN FRANCISCO — A one-size brokerage model does not fit every agent’s needs. That was a key message from Sherry Chris, CEO of Better Homes and Gardens, at ICSF Broker Connect this week. Three different style brokerages — 100-percent-commission brokerage, Signature; progressive traditional agency, Coldwell Banker King; and tech startup, Door — faced off to talk about how they work together to address this issue not despite their differences, but because of them.