What to do when agents don't fit your brokerage model

  • If everyone agrees that the market needs different models, brokerages can be more collaborative about passing on agents who don't suit their formula.

SAN FRANCISCO — A one-size brokerage model does not fit every agent’s needs. That was a key message from Sherry Chris, CEO of Better Homes and Gardens, at ICSF Broker Connect this week. Three different style brokerages — 100-percent-commission brokerage, Signature; progressive traditional agency, Coldwell Banker King; and tech startup, Door — faced off to talk about how they work together to address this issue not despite their differences, but because of them.