• To avoid spamming on Snapchat, avoid using the QR code to get new followers, stick to sharing relevant info, and be authentic.

The buzz has been big around Snapchat lately. In fact, in March, Snap, Inc., the company responsible for the popular video messaging app, went public in what was said to be the biggest tech IPO since 2014.

If you’re thinking it’s time for your brand to jump on the Snapchat bandwagon, there are a few things you should keep in mind.

Snapchat is vastly different from every other social media platform out there. Its core audience is between 13 and 25 years old, which makes it perfect to connect with young consumers.

The app’s signature style of communication via videos, photos and stories helps your brand have more direct contact with your followers, at the same time it demands you get creative with your marketing strategies.

Compared to other social networking platforms, there’s a learning curve with this app; it may take some trial and error to get the hang of it.

Still, one thing skilled marketers try to avoid at all costs is creating social media spam; nobody wants to be labeled a spammer.

If you are keen to start your Snapchat campaign, here are a couple of useful tips to avoid spamming your Snapchat audience.

1. Avoid using the QR code (‘ghost’) to capture new followers

A definite downside to Snapchat — at least from a marketing perspective — is that growing your contact list can be somewhat difficult to achieve.

Users need to know the exact user name to add a new friend, and some social media platforms don’t look kindly on companies sharing Snapchat information on their sites (though frowned upon, it’s not yet banned).

The Snapcode “ghost” is everywhere nowadays, littering social media and prompting people to follow on the app. But, as a brand, you have to stand out to your consumers and effectively capture their attention.

I suggest that, instead of simply posting the QR code asking them to follow your company, you could create intrigue by introducing your followers to a new and interesting way of using your product or service that can be seen only on your Snapchat channel.

2. Stick to sharing relevant information

There are many ways to pique your consumers’ interest on Snapchat: you can offer promotions and discounts, tease the unveiling of new products and give them a behind-the-scenes look at your company, just to name a few.

However, if you find yourself with nothing new and/or compelling to report, it’s better to skip snapping for a couple of days than to risk boring your followers. Take advantage of this time off to outline a new marketing plan.

Unfortunately, due to the short-lived nature of snaps and stories, there’s very little information available regarding Snapchat’s metrics.

Not much is known about important tidbits such as the optimum time for snapping or the number snaps a day that are needed to maintain your brand visibility without overwhelming your followers.

Until recently, the only way to assess the impact of a particular campaign was to manually tally the number of views and screenshots for each story.

Fortunately, 2017 brought about the release of a Snapchat analytics tool called Snaplytics, made to help track metrics and trends on the app.

3. Be yourself

One of the main draws of Snapchat is the feeling of authenticity it provides, something not found to this extent before.

This particular feature can be put to good use by showing your consumers the personality and core values of your company, thus making them connect more closely with your brand.

Your audience will love seeing personal stories they can identify with and that, in turn, will make them feel as if they’re getting to know your brand better.

Also, while it’s essential to have a marketing strategy in place, try not to lose some of the spontaneity that’s inherent to Snapchat. If your followers feel that your snaps and stories are too scripted and rigid, you will more than likely lose their interest.

We hope you found these tips useful and that they help you navigate the snapping waters effectively, without spamming.

Get creative, have fun with it, and remember that Snapchat fosters a lot of interaction with your followers, which means there’s a lot to be gained from giving this exciting platform a chance.

Melissa Burns is an external marketing consultant with Focused Agency in Iowa City. Follow her on Twitter or Facebook

Email Melissa Burns

Show Comments Hide Comments
Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Thank you for subscribing to Morning Headlines.
Back to top
Only 3 days left to register for Inman Connect Las Vegas before prices go up! Don't miss the premier event for real estate pros.Register Now ×
Limited Time Offer: Get 1 year of Inman Select for $199SUBSCRIBE×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription