Buyers will soon be able to use their smartphones to access Phoenix listings owned by OfferPad, an “iBuyer” that uses technology to quickly buy and resell homes.

OfferPad, an “iBuyer” that uses technology to quickly buy and resell homes, is helping buyers hail agents like Uber rides.

The Opendoor competitor is giving buyers the ability to tour the homes it owns without agents. From there, buyers will have two options: use the firm’s platform to either buy directly from OfferPad or request the help of an outside agent who has enrolled in the company’s new “Agent-on-Demand” program.

OfferPad’s smartlocks

OfferPad will pay a 1 percent commission to agents who represent a buyer seeking professional assistance in the purchase of an OfferPad home.

The new initiatives mark a bid to complement the company’s seamless experience for homesellers with a streamlined process for buyers.

Opendoor has long allowed buyers to access its homes without agents, though Opendoor hasn’t announced an agent partner program similar to OfferPad’s “Agent-on-Demand.”

Agent-on-Demand will soon be introduced in Phoenix and then expanded to other markets. OfferPad also operates in Las Vegas, Salt Lake City, Tampa, Florida; Orlando, Florida, and plans to launch in Houston and Atlanta in the next few weeks.

As part of the rollout, OfferPad will also launch a property search tool for browsing its Phoenix listings on its website.

Prospective buyers who visit a Phoenix property owned by OfferPad can request an access code via text message to unlock a smartlock on the home’s front door. OfferPad calls this feature “Instant Access.”

If they want to move forward with a purchase after touring a home, buyers get a text message with two buttons — one that takes them to make an offer on OfferPad’s platform, and another that allows them to request the help of an agent.

A local agent who is enrolled in OfferPad’s partner program will then receive a request to zoom over to the property to meet the buyer.

If the partner agent shows up within 15 minutes of the request and ends up representing the buyer in the purchase of an OfferPad home, the agent will receive a 1 percent commission from OfferPad.

If the partner agent ends up helping the buyer purchase a non-OfferPad listing, then the agent only owes OfferPad a typical referral fee (referral fees generally range from 25 to 35 percent).

The “Agent-on-Demand” program goes into effect for a listing when OfferPad begins “pre-marketing” the property and runs through its tenure on the multiple listing service (MLS).

The program only applies to buyers who do not already have an agent but are interested in purchasing an OfferPad home.

OfferPad will continue to pay a typical buy-side commission — often between 2.5 and 3 percent — to buyer’s brokers if they bring their own buyer to a sale.

Co-CEO Brian Bair, formerly a prolific real estate agent, anticipates that about 60 percent of unrepresented buyers who visit an OfferPad home and want to buy it will request the help of an agent, with the remaining 40 percent choosing to purchase directly from OfferPad.

Brian Bair, founder of OfferPad

Those who choose to buy without representation will be able to use OfferPad’s website to create and submit an offer, schedule an inspection and perform other tasks to complete a property purchase.

While they represent an alternative to traditional listing brokerage, iBuyers Opendoor and OfferPad have taken pains to cozy up to the industry, paying typical compensation to buyer’s brokers, publicizing referral programs and expressing a desire to cooperate with local brokerages.

That contrasts with the typical approach taken by many hybrid brokerages, which often cast traditional agents as overpaid.

“We’ve had a few agents in here that have heard about this program and agents are obviously really excited about,” Bair said. “It’s a way to help them grow their business … it could be a win for everybody all the way around.”

Email Teke Wiggin.

Show Comments Hide Comments
Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Thank you for subscribing to Morning Headlines.
Back to top
Only 3 days left to register for Inman Connect Las Vegas before prices go up! Don't miss the premier event for real estate pros.Register Now ×
Limited Time Offer: Get 1 year of Inman Select for $199SUBSCRIBE×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription