Alissa Spears

A real estate client who closed on a home one week ago calls to tell you “There’s nothing left.” On top of that you find out your office is destroyed — the roof collapsed — and you don’t have rental insurance.

These are the types of challenges Alissa Spears, an independent brokerage owner and 18-year real estate vet in Rockport, Texas, is dealing with from her remote base four hours from the coastal town of 9,500. She and her family fled to a bed and breakfast in Blanco, Texas, Thursday evening, heeding the advice of emergency authorities to get out of Dodge amid the threat of Hurricane Harvey.

A Category 4 storm is the last thing you wish upon your beloved community and 14-month-old thriving business, and Rockport was left battered with no telling when residents will get their power back.

But the Australian-born Spears, founder of Spears & Co, is determined to be productive and remain relevant in a town that she may not be able to return to for weeks.

Start by being a resource

By Sunday, Spears had some concrete ideas for how to take action this Monday morning. She had reached out on the CRS Facebook Group “We are CRS” soliciting advice.

“A number of specialists came forward and said, ‘I’ve been through this before, I’ve been through Ike and Rita, and here’s what you need to do: Create a page where your community relies on you,'” Spears said.

First thing this morning, she put together a Facebook post with recommendations for trustworthy Rockport contractors, starting with calling the contractors to get their blessing before listing them.

The post, a handy resource for people needing home repairs in her community, has already attracted 2,600-plus views and 87 shares and counting.

“I need to be be relevant right now,” she said. “Yesterday, I didn’t know what to do. What’s the first thing you should do? How can you help your agents; how can you be beneficial to the community? How do you save contracts? What are the day-to-day operations of someone who has had a catastrophic event?”

The CRS community had the answers, she said. Getting up at 5 a.m., taking their suggestions to heart and being productive not only helped Spears’ morale but also created buzz around her company.

“I can’t wallow; I don’t want pity,” she said.

Spears has also been in touch with each of her six agents via text and email, checking in on how they are and how their homes are faring.

“I want to boost morale, touch base and give them a plan of action, but right now a lot of them are still in shock,” Spears said.

Counting her blessings, Spears added: “At least we didn’t have a 20-foot wall of water wash over the town, which I was very concerned about.

The Spears and Co. office at its opening.

“We do have structural damage — roofs and fencing are going to be the biggest challenges. We don’t expect the city to have utilities on, water and electricity for four to six weeks and there is only so much to you can do out of a generator and camper.”

Her office administrator and personal assistant stayed in Rockport during the hurricane. Her assistant told her, “you can’t believe the devastation.”

Spears doesn’t expect to be back in Rockport for a stint; she has a son with epilepsy who needs to be near a hospital if he has an attack. Those who stayed in town have checked out her home, and it survived well, so she has that peace of mind.

An uncertain future

Looking ahead, Spears has to restart many conversations with clients about why they should come to Rockport to live or retire. Some have emailed her since Friday; one couple looking to retire in Rockport is now opting for Tucson, Arizona. Others under contract are asking: “Where do we stand?”

Some sleepless nights are to come, as parts of the contract Spears is used to brushing over will be examined with a fine-tooth comb.

As she has watched the devastation hit her town from a distance, it has been an “out of body experience,” Spears said. “There’s a part you that sits there and thinks, this is happening to me. You are so used to looking at others go through this.”

After working 16 years with Lynn Johnson of Lynn Johnson Realty, Spears still hears the late agent’s voice. “I feel her guiding me through this time,” she said. “I’m open for ideas on anything. I’m still in shock, but feel I must keep moving forward.”

Email Gill South.

Show Comments Hide Comments
Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Success!
Thank you for subscribing to Morning Headlines.
Back to top
Only 3 days left to register for Inman Connect Las Vegas before prices go up! Don't miss the premier event for real estate pros.Register Now ×
Limited Time Offer: Get 1 year of Inman Select for $199SUBSCRIBE×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription
×