When it comes to commissions, if you’re 'Sears,' you’re sunk

How to justify your worth with a strong UVP and high net sales
  • Most sellers are willing to pay full commission if you can justify it with a strong UVP and show them how they will net more.

The market is rapidly dividing itself into two separate buckets — do it yourself, low (or no) commission models versus concierge-style service coupled with a unique value proposition (UVP).