How I Convert Leads From Zillow Instant Offers

How I convert leads from Zillow Instant Offers

Seller leads who come through the tech program are an opportunity to show value, according to one broker-owner

When Realtor Veronica Figueroa receives a homeseller lead from Zillow Group’s Instant Offers program, that’s when the work begins. She doesn’t just send over a comparative market analysis (CMA) and wait for the phone to ring. She goes into what she calls “full-attack mode.”...