Realogy is embracing AI technology through an exclusive partnership with Ojo Labs, a mobile app that promises to cultivate and nurture leads until they’re ready to be in direct contact with an agent.

“In the discovery phase of the homebuying and selling process, consumers often are not ready to speak to someone yet and don’t want to be sold by third parties looking to inundate the client as a lead,” said John Berkowitz, co-founder of Ojo Labs. “Ojo helps consumers navigate the early processes of buying or selling in the most effective way.”

Buyers who use the app can ask Ojo, the AI personality of the app, questions about specific listings and neighborhoods. As Ojo learns about buyer preferences, it will begin providing specialized suggestions of new listings that may be of interest.

On the agent side, Ojo will notify you of prospective clients in your area who have viewed your listings and share personalized knowledge about each potential client. When Ojo thinks the client is ready to talk to an agent, it will ask for permission to do so and transfer preferences and past searches to the agent.

From there, Ojo will send clients prospective properties on your behalf and answer any immediate questions as a way to keep them engaged until they’re ready to take the transaction offline.

Currently, Ojo is only available to Realogy affiliate agents, and agents outside of Realogy can have their name added to a waitlist for early access by providing their phone number.

A number of big real estate brands fall under the Realogy umbrella, including Better Homes and Gardens Real Estate, Century 21, Coldwell Banker, ERA, The Corcoran Group and Sotheby’s International Realty.

“We are committed to a strategy of leveraging the power of Realogy to make our affiliated sales agents more productive and their businesses stronger,” said Realogy President and CEO John Peyton in a statement. “We hope the results of the program will support our belief that an AI assistant could lead to increased agent productivity and higher conversion rates for online leads.”

Email Marian McPherson

Show Comments Hide Comments
Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Thank you for subscribing to Morning Headlines.
Back to top
Only 3 days left to register for Inman Connect Las Vegas before prices go up! Don't miss the premier event for real estate pros.Register Now ×
Limited Time Offer: Get 1 year of Inman Select for $199SUBSCRIBE×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription