• It's possible to find leads on Instagram, but most successful real estate users are focusing on its relationship-building capabilities.
  • Instagram Stories and Instagram Live are excellent tools for promoting open houses; consider how those "extras" fit into your branding.

When Facebook bought Instagram for almost $1 billion in 2012, some people raised their eyebrows at what seemed like a ridiculous amount of money for a social media network. But five years later, Facebook is laughing all the way to the bank. Most real estate agents (and brokerages) have embraced Facebook as an important part of a well-rounded marketing strategy, but a lot fewer have jumped on Instagram’s bus to date. That might be a mistake.

Show Comments Hide Comments


Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
Thank you for subscribing to Morning Headlines.
Back to top