When Facebook bought Instagram for almost $1 billion in 2012, some people raised their eyebrows at what seemed like a ridiculous amount of money for a social media network. But five years later, Facebook is laughing all the way to the bank. Most real estate agents (and brokerages) have embraced Facebook as an important part of a well-rounded marketing strategy, but a lot fewer have jumped on Instagram’s bus to date. That might be a mistake.
- It's possible to find leads on Instagram, but most successful real estate users are focusing on its relationship-building capabilities.
- Instagram Stories and Instagram Live are excellent tools for promoting open houses; consider how those "extras" fit into your branding.