When Facebook bought Instagram for almost $1 billion in 2012, some people raised their eyebrows at what seemed like a ridiculous amount of money for a social media network. But five years later, Facebook is laughing all the way to the bank -- in 2014, Citigroup said that Instagram was worth $35 billion, and the platform just keeps growing. Most real estate agents (and brokerages) have embraced Facebook as an important part of a well-rounded marketing strategy, but fewer have jumped on Instagram's bus to date. And judging from what three power users told us, that might be a mistake: This platform is a powerful one for connecting with your sphere and growing your business. Why Instagram? "There is a growing base of people who are actively using Instagram to monetize a level of success," noted Shawneequa Badger, an agent in the San Francisco Bay Area. That includes celebrities like the Kardashians, Beyoncé and other influencers who can create a viral post (and sometimes a news st...
- It's possible to find leads on Instagram, but most successful real estate users are focusing on its relationship-building capabilities.
- Instagram Stories and Instagram Live are excellent tools for promoting open houses; consider how those "extras" fit into your branding.
Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York