How to build a real estate brand from scratch in 9 months

Finding a space, creating marketing collateral, hiring staff and figuring it all out in less time than it takes to have a baby
  • Figure out your brand's purpose and values before creating a logo (or even a name). Brand consistency can help put your brokerage at the forefront of your market if you've nailed the basics.
  • Find the right space and craft an office look and feel that supports your brand.

It takes nine months from conception to birth to have a baby. If you had to build a business from the ground up in less than nine months, how would you do it? West + Main Homes is a brand-new brokerage in the Denver metro area — broker-owner Stacie Perrault Staub decided in January to “take the next year to develop a brand totally from scratch.”