How to build a real estate brand from scratch in 9 months

  • Figure out your brand's purpose and values before creating a logo (or even a name). Brand consistency can help put your brokerage at the forefront of your market if you've nailed the basics.
  • Find the right space and craft an office look and feel that supports your brand.

Power up your Indie Brokerage
Don't miss our Indie Broker Summit SF, July 17, 2018

It takes nine months from conception to birth to have a baby. If you had to build a business from the ground up in less than nine months, how would you do it? West + Main Homes is a brand-new brokerage in the Denver metro area — broker-owner Stacie Perrault Staub decided in January to “take the next year to develop a brand totally from scratch.”