• Continuing education classes are branching out into areas beyond negotiating, marketing and laws.
  • Skyler360 is an AI-driven lead analysis and management software being used as a launching pad for a Texas-based real estate school.

Have suggestions for products that you’d like to see reviewed by our real estate technology expert? Email Craig Rowe.

Skyler360 was the first real estate software I came across leveraging artificial intelligence (AI) in any notable capacity.

The software handles an array of lead outreach and qualification steps on behalf its users, letting agents know the how, where and when of each lead, and preparing them to properly react to each new. It performs a slew of other related tasks as well.

The company had one employee — it’s founder Ron Sasson — at the time of our first demonstration. It’s now paying 20 people to grow and maintain its lead management platform.

AI tools are becoming valuable assets because agents are being inundated with more ways to obtain leads, for example.

Champions School of Real Estate, a Texas-based licensing, continuing education (CE) and sales skills training school, has decided to launch a CE credit course on the subject, and Skyler360 will be used as the launchpad. It’s safe to say very few schools are currently advertising such a topic.

In a poll I created on Inman Coast to Coast asking about real estate tasks that are “OK” to automate, the preferences of an admittedly small panel audience landed on email responses, scheduling and property preference confirmation. In summary, agents want to rid themselves of as much “busy work” as possible.

I asked Champions School of Real Estate Communications Director Karla Lárraga what led to the decision to work AI into their course selection.

“Real Estate evolves as technology evolves,” she said. “So when there are tools like Skyler360 that are managing lead generation in a hands-off way, Realtors are actively searching to learn how to apply these tools to their business.”

Even the deep sciences are taking notice of AI’s role in real estate. In an October 12 article on Phys.org, a column discussed the matter with the founder of a Brazilian company, EnterUp, using AI to improve real estate home searches on the web by using the same tactics applied by music streaming services to suggest “related artists.”

“People interested in nearby properties tend to have the same preferences, so we locate similar taste profiles in the same areas of interest,” a company executive explained.

An agent’s search for technology to help with everything from customer relationship management to website development may soon be including the need to analyze products leveraging AI.

To the best extent possible, the industry should consider accepting AI as a new normal instead of an outlying benefit found in a few products.

It’s certainly not going to go the way of QR codes.

Have a technology product you would like to discuss? Email Craig Rowe.

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