Have suggestions for products that you’d like to see reviewed by our real estate technology expert? Email Craig Rowe.

A partnership between networking platform IdealEstate and brokerage lead-gen automation platform Inside Real Estate was announced Tuesday in a press release.

As part of the partnership, IdealEstate is building a set of specialized features (on top of its existing offerings) specifically for customers of Inside Real Estate.

New members build their network through invitation only, which increases exposure to their presence on the network, not unlike LinkedIn; and no one is allowed to advertise on IdealEstate.

“People have locked on to the LinkedIn aspects of our network faster than we expected, so we’ve become a hotbed for referral-seekers,” IdealEstate founder Brody Saunders told me.

Ned Stringham, CEO of Inside Real Estate, said in a statement, “Our customers will be able to easily and dramatically expand new deal recommendations from their community networks because of this exclusive partnership.”

“Its another tool we are delivering to our customers to help them win in a competitive market,” he added.

About IdealEstate

IdealEstate uses a Pinterest-style interface to showcase an agent’s properties and a LinkedIn-inspired networking tactic to encourage referrals.

Every agent user can “pin” their listings and other agents’ listings to customized boards in order to share that content with consumers and potential leads. Industry vendors are also invited to create and share boards that include properties they’ve had some involvement with.

About Inside Real Estate

Inside Real Estate is a comprehensive marketing and brokerage productivity suite that combines a CRM with website publishing, transaction management, lead generation and office oversight services. The company merged with Kunversion last year, adopting their sales and marketing feature stack (now called kvCore).

IdealEstate has more than 400,000 active users (agents, vendors and consumers) on its platform.

Have a technology product you would like to discuss? Email Craig Rowe.

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