What’s stopping you from putting in the effort?

Tom Ferry: How to get out of your coma and supercharge your production

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It happens to the best of us. We have a goal of achieving something, and then some way, somehow, we find every excuse to not take action.

Simply put, your behaviors are not aligned with your goals.

And this, my friends, is the difference between the rich and the rest. Effort, ambition, desire, determination — whatever you call it, the answer to unlocking your full potential lies in answering the following three questions.

Warning: Answering these questions requires you to dig deep, to find the core of what drives you. And that’s the easy part. The hard part is holding yourself accountable to following through on the behaviors that get results. That’s why my coaching company exists and why members in the program achieve so much success. When you’re ready to fully commit to achieving the success you’ve always desired and deserved, we’re here to help.

Why do you exist?

That’s pretty deep, but seriously, what excites you to get up in the morning, exercise, make your calls, go on listing appointments — and do it all over again the next day?

For most of us, the answer is financial security.

But what does money really give us? A nice house, cars, and a specific lifestyle? Sure, but if you’re like me, it’s so much more than material possessions. It’s the security I can provide my family. Knowing that I am doing everything in my power to provide at the highest level, to give my family the best life possible.

That “why” is what I need to keep pushing, even when I’m tired, even when I’m scared and especially when I’m unmotivated. Knowing your “why,” having it written down, up and visual in your house, wallet, office, is the first step toward unlocking your potential.

If you feel like sharing your “why,” I’d love to know – hit me up on social @tomferry.

What stamp do you want to make on the world?

Achieving true success isn’t just about you. True success means you’re able to create a far-reaching impact — to improve other people’s lives, to shine hope and joy and light into the darkness, to leave a legacy.

So who do you want to take care of? Where do you want to make your mark?

Your parents? Your friends? Your church? Your community? Charitable causes? Find something so meaningful to you that you jump out of bed every morning determined to take one step closer to that goal.

What’s your plan to achieve financial freedom?

There’s a sad truth we must confront in our industry — while real estate gives us the ability to earn limitless income, it often doesn’t adequately prepare people for retirement. Do you plan to retire with gusto, or just fade away?

Devising a successful retirement plan requires painting a picture of what you want with great specificity. Then do the math — figure out how much money you need and when. Only with a concrete plan will you ever achieve the retirement you desire.

Real estate is tough! Over my 30,000 hours of coaching agents to fulfill their greatness, I’ve learned a thing or two about finding and activating ambition to achieve incredible results. And I’d be honored to help you find your success. Schedule a complimentary call with one of my coaching consultants today.

Take the next step

Answering these three questions is a crucial step our coaching members take to tap into their motivation and propel them on their journey to fulfill their vast potential.

If you’re struggling to make your calls or do the things you know will lead you to success, I encourage you to sit down, dig in and answer these three questions. This exercise will supercharge your ambition by bringing your “why” to the forefront.


Learn my six steps to financial freedom free in my downloadable booklet, “Financial Mastery.” Get this and more — including my daily and weekly “million dollar checklists” — in our 2018 business plan bundle. Download it now!