Exclusive interview: Why Zillow is becoming an iBuyer

Errol Samuelson, chief industry development officer of Zillow Group, talks about the real estate giant's plans to start buying and selling homes

As tech-driven institutional investors invade the real estate industry with the promise making the homeselling process less painful, Zillow announced today that it will start buying and selling homes itself in the cities of Phoenix and Las Vegas as part of its Instant Offers program launched last spring.