How can agents, tech companies and brokerages all move Faster, Better, Together? Learn how this July at Inman Connect San Francisco.  Buy your ticket here, and remember that Select members get a $100 discount. Thinking of bringing your team? There are special onsite perks and discounts when you buy those tickets together too. Just contact us to find out more.

Think about the amount of time you spend answering relatively basic real estate questions for leads and clients. If you’re like most agents, it’s a significant time investment that doesn’t always yield results but can’t be ignored — it’s critical for establishing trust and sharing market expertise with your buyers and sellers. And those buyers and sellers want quick answers to their questions, which can be difficult to deliver if you’re showing a house or negotiating a tricky deal.

Julio Orozco, an agent and the director of sales and innovation at Intero Real Estate, believes that innovating to make a client’s life easier can also help make individual agents better and faster. He’s going to be talking about how his business is using chatbots to help answer client questions and how chatbots in general work for real estate applications in a session at Tech Connect, part of the weeklong education, programming and networking taking place at Inman Connect San Francisco, July 17 through 20 at the Hilton San Francisco Union Square.

Register now

A chatbot, Orozco notes, is “a computer program designed to simulate a conversation.” He uses a text-message chatbot that helps him capture leads and keep in touch with them on his end, and it immediately delivers information to his clients when they request it.

He introduces the chatbot to the client as a tool that will help both of them through the home buying or selling process. Sellers can text the word “CMA” to his chatbot and it will engage the seller in a short conversation with instructions for how to pull a CMA (comparative market analysis) themselves. “It doesn’t give them a value on their home,” Orozco explains, “but it’ll give them the value of homes around them. And if I’m at a listing appointment or out selling property or at an open house, my mind as an agent isn’t wrapped around that client.”

He’s also simultaneously receiving a text message on his own phone that tells him the seller is interested in a CMA, which prompts him to ask the requester if they’d like him to look at their home and produce a full CMA for them.

Orozco’s bot also supports buyers, and he says that the chatbot “gives peace and clarity to my clients, and constant communication for me.” He’ll give attendees a quick explanation about exactly how it works and how it was built at Tech Connect at Inman Connect San Francisco.

Register now

Thinking of getting your product in front of thousands of real estate professionals at Connect? We can make that happen for you. For sponsorship opportunities please reach out to sales@inman.com for more information.

Email Inman

Show Comments Hide Comments

Comments

Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Success!
Thank you for subscribing to Morning Headlines.
Back to top
×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription