Many people leave a traditional job to try selling real estate because they’re just plain unhappy in an office environment. They prefer to set their own hours, decide how much money they will make and escape the confines of a desk job. But then, far too many agents wind up with insane hours and a 24-7 mindset while they try to do it all and inevitably drop some balls.

It doesn’t have to be that way, says Jay O’Brien, managing partner at Re/Max Prestige and co-founder/CEO at Client Giant. He’s going to explain how agents can reclaim their time (and their lives) by focusing only on the tasks that are essential for them to complete and outsourcing everything else in a session at Inman Connect San Francisco, July 17 through 20 at the Hilton San Francisco Union Square.


“We intended to have an autonomous schedule, but because input yields output, it created a 24-7 animal,” O’Brien explained. “I’m going to talk about the difference between being self-employed and being a business owner, and how important it is to shift your business to become a business owner.”

That means finding a way to personally connect with your clients while outsourcing everything you can (in a structured way) to people you trust because you hired them yourself. “None of this is theoretical,” noted O’Brien. “In 2016 after putting a lot of these activities into practice, I sold 30 homes and in at least half of those deals, I never saw the property or the client. And those clients are still a source of repeat and referral business. On top of that, a lot of those transactions happened when I was traveling in Iceland, Dubai, South Africa, Greece.”

Sound appealing? Learn how O’Brien did it (and how you can do it, too) at Inman Connect San Francisco this summer.


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