Coldwell Banker's new tech predicts who's about to list their home for sale

The company's new tool CBx Seller Leads uses big data, predictive analytics and machine learning to identify homeowners who are most likely to sell

The aggregated data will include publicly available sales information not only from Coldwell Banker but also from other brokerages and demographic data to help flag households that are most likely to list, such as young, growing families looking for a larger home or retirees who want to downsize.