Ever wonder what a property could look like after just a few minor changes?

ERA Real Estate, a brokerage that boasts more than 2,300 offices across the U.S. and internationally, just launched a free search engine that it hopes will answer that question — its new ERA Distinctive Properties lifestyle search engine uses augmented reality (AR) and state-of-the-art technology to show users how a space will look after specific repairs.

The idea, according to ERA Senior Director, Product Marketing and Development Frank Malpica, is to help homebuyers see a property’s whole potential instead of getting distracted by surface-level repairs.

Homebuyers can use a search engine to discover how everything from revamped floors to new countertops and a fresh coat of paint would liven up the space, while predictive technology suggests specific repairs. Additionally, users can play around with color schemes and other design features to further modernize the home.

Buyers want personalization,” said Malpica, adding that the technology is aimed at luxury properties but that other products will be available to a wider audience in the coming weeks. “They want to be able to come into a home and find the shell of something that they’re looking for and then be able to make it their own.”

The search engine is limited to homes listed by ERA, which the company will be continually updating with new properties.

ERA, meanwhile, has also entered into a partnership with Builders Digital Experience to list and show 130,000 units of new construction nationwide. ERA agents will receive access to the new units to show clients, Malpica said.

“We see new home construction as the best-kept secret at the local level,” he said. “Many times, new home construction isn’t necessarily represented by practicing real estate agents. A lot of that inventory doesn’t get into the MLS.”

The new housing units will be showcased through Building Digital Experience’s New Home Source Professional, an MLS built specifically for new properties.

Email Veronika Bondarenko

Show Comments Hide Comments


Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Thank you for subscribing to Morning Headlines.
Back to top
Only 3 days left to register for Inman Connect Las Vegas before prices go up! Don't miss the premier event for real estate pros.Register Now ×
Limited Time Offer: Get 1 year of Inman Select for $199SUBSCRIBE×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription