How to get agents to use the leads you're paying for

Rather than tell agents they're out of a job for not following up on leads, intervene ahead of time

The premier event for luxury agents and brokers
Luxury Connect | Oct. 16-18 | Beverly Hills

Say you’re a real estate brokerage that invests in marketing and technology to bring in leads for your agents. How do you actually get your agents to use those leads? Panelists at Inman Connect San Francisco tackled that very question.