Listen in as David Greenspan, vice president of KiTS Keep-in-Touch Systems, defines why — and how — to become the path of least resistance for your audience onstage at ICSF.

One of the toughest things about being a real estate marketer is breaking through all the noise. Becoming the path of least resistance means that you are top-of-mind because you have become the easy option (think Apple or Amazon).

Listen in as David Greenspan, vice president of KiTS Keep-in-Touch Systems, defines why — and how — to become the path of least resistance for your audience, aka the people we know (clients) and the people we don’t know (leads/prospects), onstage at Inman Connect San Francisco.

Watch more sessions from ICSF 18 here.

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