Next Level Luxury

Who is your luxury client? Understanding varying wealth levels

Comparing the psychology of the 'Richistani' and the 'Millionaire next door,' two terms coined by authors Robert Frank, Thomas J. Stanley and William D. Danko

Do you know how an ultra-wealthy resident of “Richistan” differs from a “Millionaire Next Door”? Understanding the psychology of each group is the key to attracting and keeping ultra-high-net-worth clients.