Zillow adds first indie brokerage listings from Alberta, Canada

The brokerage Redline Real Estate Canada focuses on Alberta's largest city, Calgary, and is the first indie from the Western province to partner with Zillow

One day after launching Canadian home listings on its signature property search website, Zillow is adding yet another source of those homes for sale.

Independent brokerage Redline Real Estate Canada, based out of the province of Alberta in Western Canada, will feature its for-sale listings on Zillow’s site and mobile app, Zillow announced on Wednesday. Redline focuses on homes around Alberta’s largest city Calgary, and assigns multiple agents to each home as part of its work strategy. It is the first indie in the province to partner with Zillow.

“By sending listings to Zillow, Redline Real Estate Canada will be a leader in driving global exposure for their agents’ listings,” said Errol Samuelson, Zillow’s group chief industry development officer, in a statement. “It’s exciting to us that our Canadian partnerships will allow these brokerages to bring additional value to both agents and consumers.”

“Redline Real Estate Canada is committed to being on the cutting edge of real estate marketing and is excited to partner with Zillow, a company that finds itself at the confluence of information technology and real estate sales,” said Kelley Skar, Redline Real Estate Canada’s chief operating officer, in a statement.

After signing similar partnerships with eight real estate companies all over Canada, Zillow unveiled over 10,000 for-sale listings on its site on Tuesday. Another 40,000 will be added to Zillow.com in the coming weeks.

These listings come directly from various Canadian brokeragesassociations, and listing services with whom Zillow has partnered. The goal, according to the Seattle-based real estate tech giant, is to have listings from all major Canadian cities.

According to the Zillow, more than 100 million annual users visit its websites from outside the U.S., mainly from Canada. To reach them (as well as American homebuyers looking for properties up north), Zillow will continue adding new listings from brokerages and real estate company partners.

The Canadian residential market was about 12 percent the size of the U.S., even though the median home price is higher, CEO Spencer Rascoff said in Zillow’s latest earnings call.

Email Veronika Bondarenko