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Although it’s critical that real estate agents be good sales professionals, it’s not as important for them to be adept at graphic design or photography editing.
This is why real estate companies have marketing assistants. For small independents and upstart teams without access to such resources, there are popular vendors like BoxBrownie, Jigglar, Canva and lesser-knowns such as Placeit.
Placeit is an online design resource that like Canva isn’t specific to real estate agents, but it offers an array of in-browser creative tools for designing logos, flyers, posters, postcards and all other forms of print and digital content in a “real estate” category.
The service runs on a per-project or subscription cost model and demonstrates a solid understanding of the skill level of its target audience: It’s for people who aren’t ready for a course in InDesign or Photoshop.
Templates are available for animated Instagram Stories, Facebook banners, coffee mugs, Pinterest templates, business cards, flyers, signs and even T-shirts. Every template is also searchable by events, such as holidays and anniversaries.
Placeit offers templates for slideshow videos, which could be a sharp way to deliver a listing presentation. The text animations and slide transitions are intact, leaving the user to merely upload pictures, audio if desired, and copy. It’d look great on an tablet in front of the client.
If you’re feeling stumped by what to put on Facebook one day, you can use Placeit to drop one of those animated inspirational quotes on your followers. A hackneyed tactic, but it at least your page will look up to date.
The variety of available collateral types makes Placeit somewhat overwhelming at times. Plus, the search experience begins with project type (business card, Twitter banner, etc.) instead of industry sector.
Once on the “real estate flyer” or “YouTube banner” design page though, you’ll notice Placeit does offer some sharp, modern looks, and the editing steps are quicker to load and present than Canva’s.
Everything on a design can be resized, removed, colored and edited, and it includes ideas, videos and tutorials.
Design elements on a template coordinate with editable text fields, icons and color palettes on either side of the page, and selecting a menu item highlights its companion asset. It might take a minute or two to feel comfortable editing something, but you’ll be up to speed before you know it.
There is almost no limit to what you can build on Placeit, and for $29/month, it might be worth trying to push those limits.
If you’re not super psyched about Canva or if the friend of your daughter’s you hired to help with Insta doesn’t quite share your priorities, give Placeit a go.
Have a technology product you would like to discuss? Email Craig Rowe