on Wednesday introduced a new feature to help homebuyers more deeply understand how far their dollar can actually go, also known as buying power, when shopping for homes.

Price Perfect is a consumer-facing tool that allows shoppers to add or subtract the cost of specific home features and configure their ideal home in both their desired price range and the neighborhood of their choice.

A screenshot of how the new Price Perfect tool looks | Credit:

“Our research shows ‘how much can I afford’ is one of the biggest pain points for home shoppers,” Brad Sivert, general manager and head of mortgage for, said in a statement.

“With Price Perfect, buyers have more insight into their spending power by showing them the impact of adding or subtracting specific home features, such as an extra bedroom, bathroom or adding a garage.”

“It empowers them to find the right home that is both affordable and has the features that are most important to them,” Sivert added.

Using the tool, buyers start their home search in the basic way of choosing the number of bedrooms, bathrooms and the location of the home. Within that search, they are shown the monthly estimated cost of a home, broken down by mortgage payment, insurance and property tax.

Price Perfect then adds the flexibility of showing the homeowner roughly what their payments would be if they added or subtracted different features, like an additional bathroom, or if they wanted a condo instead of a single-family home.

The tool uses an algorithm of listing prices and characteristics of homes in each neighborhood to gather a rough estimate of how much each feature costs. The algorithm is constantly reading new data to ensure the tool picks up market conditions in real time.

In Madison, Wisconsin, for example, adding another bedroom costs roughly $62,500 and adding a bathroom costs a buyer an extra $24,045, according to

Price Perfect is currently available on the mobile web and’s desktop website. It will soon be available through its app on iOS and Android.

Email Patrick Kearns

Show Comments Hide Comments


Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Thank you for subscribing to Morning Headlines.
Back to top
Only 3 days left to register for Inman Connect Las Vegas before prices go up! Don't miss the premier event for real estate pros.Register Now ×
Limited Time Offer: Get 1 year of Inman Select for $199SUBSCRIBE×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription