Toronto-based Constellation Real Estate Group has added another star to its portfolio of SaaS (software as a service) companies for real estate. The company on Tuesday announced it would be acquiring TORCHx, a cloud-based marketing solutions company from for an undisclosed sum.

Constellation owns a dozen brands that offer real estate software services, including Market Leader, Sharper Agent, Zurple, Z57, Diverse Solutions and Birdview. The company’s most recent purchases include IDX website and marketing company Baynet World and mortgage tech provider Mortgage Builder.

Constellation Real Estate Group President Scott Smith says the acquisition of TORCHx aligns with the company’s strategy of investing in vertical market solutions that would benefit the more than 500,000 agents, brokerages, franchises and banks that use the company’s products.

TORCHx provides IDX websites with paid SEO and PPC (pay-per-click) campaigns, a CRM solution with drip campaigns and lead generation tools, and automated marketing services that include email, text message and property blasts.

“As real estate agents and brokers explore the right partners for their technology solutions, we are pleased to offer powerful front office and back office solutions through the Constellation Real Estate Group’s support, expertise, and technology,” Smith said in a prepared statement.

“TORCHx has strong product offerings and a solid customer base,” Smith added. “We look forward to working with the TORCHx customers in delivering great service and products to help them increase their productivity.”

Constellation has acquired 260 startups across North America and Europe since its inception in 1995, and the company credits its success in acquisitions to a “buy and hold strategy” that allows each company to continue operating independently.

“As far as blending companies, our investment strategy is to allow our brands to run independently,” Smith told Inman after the acquisition of Mortgage Builder in April.

“While we leverage resources and expertise across the portfolio, more often than not, empowering the managers of those businesses to remain in control allows them to keep their customers as a primary focus and driver of their business. ” President and CEO Sharon Rowlands said Constellation is the ideal home for TORCHx and she expects the partnership will benefit TORCHx’s user base.

“The Constellation Real Estate Group’s deep knowledge of the real estate industry and demonstrated commitment to their vertical software brands make them an ideal partner for TORCHx,” she said.

Email Marian McPherson.

Show Comments Hide Comments
Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Thank you for subscribing to Morning Headlines.
Back to top
Only 3 days left to register for Inman Connect Las Vegas before prices go up! Don't miss the premier event for real estate pros.Register Now ×
Limited Time Offer: Get 1 year of Inman Select for $199SUBSCRIBE×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription