'Full service' for 1%? Clever Real Estate gets $3.5M in funding

The St. Louis paper brokerage startup expects its referrals to lead to 4,000 deals this year

Clever’s pitch to homesellers, which account for the vast majority of referrals it makes, is full service from a top-performing agent for a 1 percent listing fee or a minimum of $3,000 — whichever is greater. That’s a third of the typical listing fee in some markets.