Offerpad hires Zillow vet, promises cash offers within 1 hour

Bryan LaFranchi, formerly a senior sales manager at Zillow Group, will now lead Offerpad's Homebuilder Alliance program that lets sellers put cash offers toward newly-built home purchases

Offerpad, the Arizona-based online fast homebuying and reselling company, announced Wednesday that it has hired Bryan LaFranchi to lead its program in which homesellers can get all cash for their old properties and put the money toward the purchase of a newly-built home.