Stop doing Vanna White listing videos! pleaded Sue “Pinky” Benson onstage at Inman Connect Las Vegas. Find out how to do video the right way here.

“I really don’t think I can take another video with a mortgage person and a real estate agent explaining to me what a VA loan is,” Sue “Pinky” Benson preached from the Inman Connect Las Vegas stage.

Instead of going the obvious route, she says — partner with your sphere.

Forget doing listing videos where you point to features like you’re Vanna White. Showcase the features potential buyers might want in a concise video. No one wants to watch a 40-minute video.

Be the expert, but talk to people in a way that they understand. For more tips on how to do video the right way, watch the full video above.

Don’t miss out on the latest Inman Connect videos published daily. Discover what’s next and grow your business by watching on replay or joining us at upcoming events for live learning and networking. Session videos, livestream and event discounts for Connect are all exclusive to Inman Select subscribers.

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